Case Study- Nintendo

The case study was about Nintendo's attempts to keep up with their competitors in the video game world. Nintendo had fallen behind for a few reasons. First, they were being beaten because they only made games directed towards younger kids, such as Mario and Pokemon. Now, they hope to have success with new action games. Another aspect Nintendo was getting beaten in was online gaming. Competitors like Microsoft and Sony have converted to online consoles, but Nintendo still refuses to make the switch. Nintendo hopes to get back in the race for most popular gaming company with new generations of Mario games along with new consoles.

(This Case Study is from Unit 1 including Chapter 1 and Chapter 2.)

• Consumers- Nintendo is trying to get consumers to have interest in their products by gearing games toward a new target market.
• Product- Nintendo is attempting to make this comeback by changing their products.
• Risks- Nintendo is taking risks by shifting their target market because they may not be successful in that market. 
• Consumer Loyalty- This is very important for Nintendo because if the fail with their new products, they are going to have to depend on consumer loyalty to stay alive.
• Revenue- This whole situation started because Nintendo needed more revenue because they were being overshadowed by Sony and Microsoft. 

 An example of a situation in sports I would be interested in researching is the situation with the Fifa organization. They used to be a company that was widely loved because they are the organizers of the World Cup and soccer is loved around the world. However they have recently been under high criticism. I would like to learn more about the situation and listen to both sides of the argument.