My company will sell hockey sticks. My biggest competitor is Bauer because they are the most popular hockey equipment company. However, I believe my company is better than Bauer when it comes to sticks because they are the same quality, for a cheaper price. So far for promotions we have put up signs in rinks for many players to see and we recently put up two massive billboards in the heart of Boston. Not only will we be promoting in Boston, but we will also be selling out of our new warehouse located at 12 Ericsson Street in Boston. Our warehouse can be seen from the highway and is right off of many busy roads, making it a great location to attract customers.
Product- Hockey Sticks
Price- $249.99 ($10 less than any other hockey stick company)
Promotion- Billboards throughout Boston and advertisement signs in hockey rinks throughout Massachusetts
Place-Boston, MA
Bauer
Product- Hockey Sticks
Price- $259.99
Promotion- Commercials and ads on tv and signs in rinks
Place- Burlington, MA
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